Other image files like SVP, PSD and GIFs will also display on most platforms if they are embedded correctly. These are widely accepted by most email clients and give your image the best chance of getting seen. If you are sending emails to prospects who mainly use platforms like Microsoft and Gmail, choosing a raster image file type (JPEG, PNG and GIF) is a safe option. This is where knowing your audience will help you. Some email platforms are picky about what images they will display in a message. Pick an image format that will work on (most) prospect’s email servers

Here are five tips to create successful emails with embedded images. For example, Google’s image blocking feature means that when an email lands in a Gmail user’s inbox, they can choose to block the image by default.ĥ embedding email best practices to help avoid the spam filterĮmbedding images into emails can create a smooth experience for your recipients. Some email providers have given people the option to block images from appearing on their emails altogether, so even if they are embedded, they won’t appear. However, you need to be aware of some limitations when embedding images. Email providers are increasingly wary of linked images or attachments that look suspicious. Service providers are also less likely to mark emails containing embedded images as spam. Embedding images saves prospects from downloading the image separately. Unless your recipient needs to easily save the image to their device or open and enlarge it, it’s often more convenient to embed images. The file size, location and type of image that you choose will determine how your prospect’s email platform displays the file. An image that’s embedded into the email’s code so it displays automatically in the body of the email. This method is ideal when the file needs to be preserved.Įmbeds. Your prospect receives the image as an attachment with its original size and shape. An image is attached as a separate file from the email’s HTML code. There are two main ways that digital marketers and salespeople usually send emails with images out to their email lists:Īttachments. Embedded images do not need to be downloaded by the recipient and are displayed automatically in the email body. Why embedding images in emails can make your message more engagingĮmbedding images in emails is when code is added to a message so the email displays images along with its text.

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