Let’s walk through another example: You have 100 followers and publish one post. If a Facebook post appears in the original publisher’s feed and again when a friend shares the post, and you saw both, that counts as two impressions for the same post. But, since it’s the same follower, reach would equal one. For example, if one follower saw a post three times, that would count as three impressions. One person could have multiple impressions for a single piece of content. Think of impressions as the content delivered to someone’s feed. But, in reality, not all of your followers will see every single post you publish. In a perfect world, every one of your followers would see every piece of content you posted. Think of reach as the number of unique people who see your content. Impressions are the total number of times your content is displayed, no matter if it was clicked or not. Reach is the total number of people who see your content.

What’s the difference between reach and impressions? To help you accurately measure these metrics, here’s a crash course on reach vs. While it’s very easy to group terms like reach and impressions together, they do have their own definitions and can vary per network. Marketers understand when it comes to strategy, it’s all about accurately measuring your social media analytics and finding areas to increase efforts. If your business is working toward better brand awareness or looking to grow and influence your audience on social media, knowing the difference between reach and impressions is critical.

Impression case